Qualitative, Quantitative, and Mixed Research Methods for Dissertation

Qualitative, Quantitative, and Mixed Research Methods for Dissertation

Your dissertation methodology will depend on whether you use qualitative, quantitative, or mixed research methods. Each approach has distinct characteristics:

1. Qualitative Research: Focuses on understanding phenomena from a subjective, in-depth perspective. It often involves interviews, focus groups, or case studies.

   • Use: Best for exploring behaviors, experiences, and perceptions.

   • Example: Conducting interviews with healthcare professionals to understand their experiences with a new treatment.

2. Quantitative Research: Involves collecting and analyzing numerical data. It often uses surveys, experiments, or statistical analysis.

   • Use: Best for testing hypotheses or measuring variables.

   • Example: Surveying a large sample to assess customer satisfaction using statistical tests.

3. Mixed Methods: Combines both qualitative and quantitative methods to provide a more comprehensive understanding.

   • Use: Best when both qualitative insights and quantitative data are necessary.

   • Example: A study that uses surveys to gather numerical data and interviews to understand personal experiences.

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